January 31, 2015

Steve Easterbrook the McDonald’s Man?

Why Steve Easterbrook is McDonald’s man - MarketWatch
.

12 comments:

Anonymous said...

The "Brand" is going thru an Identity Crisis. It must stay true to itself, but to change a perception is very difficult especially if you try to disguise it with "feel good" advertisements. Consumers are savvy. If you are a Mother with a new child, and you just found out that there are multiple ingredients in our "World Famous" Fries,you are not going to give them to your child, and a new generation lost. I now think twice. I used to ask myself why InNOut fries seemed a little bland, but maybe this is the way a fresh cut fries should taste, and I have grown to enjoy them. Fix the Food, Fix the Problem

Anonymous said...

This morning I see where the ad experts has graded the MCD super bowl ad a "D". How much did that cost? OK, Steve there is a good place to start kicking some butt.

Anonymous said...

except that he was the Chief Brand Officer at the time that was approved…

Richard Adams said...

So the chief brand officer is not involved in advertising?

Anonymous said...

I was responding to the comment that this was an opportunity for him to start making an impact…unfortunately, this, at least on some level, was his handy work

Anonymous said...

Damn, the more you learn the worse it looks!!

Anonymous said...

Deborah Wahl just sent out an email saying the Super Bowl ads were a home run!

Yet the ad experts give it a D????

Anonymous said...

Want more customers? Bring back Formula 47 shortening with Beef FAT !!. Bring back the old Mac Sauce. STOP listening to militant foodies and environmentalists who ARE NOT OUR CUSTOMERS ANYWAYS

Richard Adams said...

It sounds like you were listening to Rush Limbaugh today. He talked at length about McDonald's and the left-wing food police.

Anonymous said...

Hopefully, Steve will be a "core food guy" and not another Greenburg who talk about vague plans to reimage the brand.

Richard Adams said...

Greenberg liked to talk about reinventing McDonald's and we know how that worked out.

Anonymous said...

I agree on the food statements. Bring out the lard for the biscuts,Mac Sauce and the products that made us successful. To hell with the critics!!