The "Brand" is going thru an Identity Crisis. It must stay true to itself, but to change a perception is very difficult especially if you try to disguise it with "feel good" advertisements. Consumers are savvy. If you are a Mother with a new child, and you just found out that there are multiple ingredients in our "World Famous" Fries,you are not going to give them to your child, and a new generation lost. I now think twice. I used to ask myself why InNOut fries seemed a little bland, but maybe this is the way a fresh cut fries should taste, and I have grown to enjoy them. Fix the Food, Fix the Problem
This morning I see where the ad experts has graded the MCD super bowl ad a "D". How much did that cost? OK, Steve there is a good place to start kicking some butt.
except that he was the Chief Brand Officer at the time that was approved…
So the chief brand officer is not involved in advertising?
I was responding to the comment that this was an opportunity for him to start making an impact…unfortunately, this, at least on some level, was his handy work
Damn, the more you learn the worse it looks!!
Deborah Wahl just sent out an email saying the Super Bowl ads were a home run!Yet the ad experts give it a D????
Want more customers? Bring back Formula 47 shortening with Beef FAT !!. Bring back the old Mac Sauce. STOP listening to militant foodies and environmentalists who ARE NOT OUR CUSTOMERS ANYWAYS
It sounds like you were listening to Rush Limbaugh today. He talked at length about McDonald's and the left-wing food police.
Hopefully, Steve will be a "core food guy" and not another Greenburg who talk about vague plans to reimage the brand.
Greenberg liked to talk about reinventing McDonald's and we know how that worked out.
I agree on the food statements. Bring out the lard for the biscuts,Mac Sauce and the products that made us successful. To hell with the critics!!
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