Coalition of Franchisee Associations

August 30, 2012

New McDonald's Locations

We've posted an opinion piece concerning the development of new McDonald's
stores in the United States. At the top of our homepage, in the black bar below the
pretty picture, click on "Was McDonald's USA Saturated 15 Years Ago?"

'The Economy Stole My Retirement'

'The Economy Stole My Retirement' -

August 24, 2012

Analysis of Don Thompson

"McDonald's is increasingly positioning itself as the Wal-Mart of fast food, using its unmatched power in raw material procurement and passing on the scale advantage to customers by outpricing its competitors. This might work against McDonald's to an extent, as customers learn to see the company as very low-tier and move to better restaurants when the times get better."

Seeking Alpha Speculates HERE

August 12, 2012

If We Could Talk to the Analysts, Just Imagine It!

I've come across a few friends who have not noticed one of our sub-pages titled
"The Real Franchise Stakeholders". Just click on that title in the black bar at the
top of this page. Let me know what you think!

August 4, 2012

Small Firms See Pain in Health Care Law

"franchisees are looking at ways to avoid the requirement by cutting workers'
schedules so they work fewer than 30 hours a week—the law's definition of a
part-time worker —since only full-time workers are counted toward the insurance
coverage requirement."

"A question for franchisees is whether the federal government will count their
employees based on the combined number at all their outlets or treat each outlet as
a separate business."

WSJ Reports HERE

August 3, 2012

Combo Meals Down By A Billion

For several years, speaking as a customer, I've been commenting that McDonald's
food has gotten too expensive relative to the avalible value offerings. I know
there have been changes to the Dollar Menu but then offers like the $1.00 drink
come along. This summer I've enjoyed my $1.00 ice tea and an item or two off the
Dollar Menu. My average check is always $3.00 or less.

Time magazine is reporting on data from the NPD Group that says sales of larger
combo meals have decreased 12% over the past five years.

NPD restaurant industry analyst Bonnie Riggs says, “The number-one reason
they said they stopped is that the dollar menu is a better deal.” Customers who
used to buy combo meals but don’t anymore discovered that “you can ‘bundle’
from the value menu and it is a cheaper price.”

The point? As long as I can build a meal for $3.00 or $4.00 there's no way I'm
paying  $6.00 or $7.00. The McDouble is an excellent sandwich and the McChicken
is a nice change of pace. I don't think I've had a Big Mac yet this year and I know
I haven't had a QPC - but on many occasions I've eaten two McDoubles.

Again, as a customer, I'll show up in many McDonald's restaurant's customer counts
but not at the bottom of the P&L.

Time reports HERE