November 19, 2008

A Cult of Personalities

There is no doubt that to keep the McDonald's business
a PR firm or ad agency has to kiss up to the corporate
people but THIS press release takes it to a new level.

SoCal corporate guy Steve Norby is featured in a press
release with secondary mention of world children's day
and absolutely ZERO mention of McDonald's Owner/Operators
and their contributions to their communities.

The PR agency has not been made to realize that the
Operators are paying their fees, not Steve Norby.


November 7, 2008

McCafe Xenophobia

The first major test for specialty coffee was in the
state of Michigan beginning in 2006. Michigan was chosen
because of the planned expansion of Tim Hortons from
Canada into the USA. Those plans did not work out as
Hortons' management envisioned.

Read about Tim Hortons' lack of progress HERE