To make the current BudLight, Target, and Dodgers controversies easier to discuss publicly, these moves by such companies are described as going "Woke". That's a polite way to approach the subject. The recent controversies are far more than just woke. This is about the corporate world intruding their questionable morals into the private lives of their potential customers and, worst of all, interfering in the development of their customer's children.
May 27, 2023
May 25, 2023
Ten days ago I wrote: "It's important to follow the Budweiser story. Every major U.S. brand is run by silly people who will make similar mistakes. Their training and education taught them to "change the world," and that comes first, before their stakeholder's welfare."
Every week a new corporate blunder becomes apparent. Last week it was Target. This week, Northface apparel company, next you'll hear a lot about the Los Angeles Dodgers. I'm not too sure who it was, but I heard a smart commentator on the radio say,
"These people aren't there to serve the customers. They are there to convert them".
Advertising Age magazine has completed a study of how much Black-owned media the big brands are buying. Of course, they cover McDonald's. There's nothing new in the reporting, but a passage mentioning Tariq Hassan gave me a chuckle.
"One of the McDonald's challenges, similar to General Motors, is the divide between the national budget (controlled by Hassan) and the local budget driven by the franchisees."
"Controlled by Hassan"? I'm sure Tariq thinks so.
Reporters can only put down what the corporate pukes tell them, even when a corporate guy gives himself a promotion.
May 19, 2023
I can think of a number of storefront Chipoltes or Smashburgers where tunneling might work but in a store that already has a drive-thru? Wendy's can dream about fully utilizing their buildings but at their volumes that's going to be a while.
At the same time, restaurant companies are discussing smaller locations and cheaper facilities with greater demand upon existing parking spaces. In addition, governments, Federal and local, will continue to push for EV charging stalls.
And then we'll wonder why dining room sales went to absolutely nothing.
May 17, 2023
May 15, 2023
and they dismantled it in a week" says man behind Bud's iconic ads.
It's important to follow the Budweiser story. Every major U.S. brand is run by silly people who will make similar mistakes. Their training and education taught them to "change the world", and that comes first, before their stakeholder's welfare.
May 12, 2023
Most QSR chains are telling investors that the price increases they've taken haven't hurt traffic. That contradicts common sense and the word on the street says if it hasn't hurt yet, it soon will.
May 11, 2023
May 10, 2023
Most visitors to this website seem to enjoy to the wisdom of the former Carl's Jr. CEO. This is a transcript of a speech he recently gave at Hillsdale College. It's longer than most of our postings but worthwhile. The speech is a few months old so some statistics may be dated.
May 8, 2023
May 7, 2023
May 6, 2023
May 4, 2023
Jonathan Maze is one of the few reporters who can write this bit of history since he pretty much lived it. Of course, thanks to the smart McDonald's Operators who have a continued dialogue with Jonathan, this article was possible,
But, he and other reporters fail to pick up on an interesting aspect of these events. They cover this history as though McDonald's culture is accustomed to the constant change in management. They fail to cover the trauma caused by the change from a culture guided by the founders' principles (an entrepreneurial culture) to one dominated by corporate raiders, all happening in the past decade. Someday, someone will write the rest of that story.
Viewing assignment: Movie "Wall Street," 1987, Douglas, Sheen
When chains let their big multiples continue to absorb smaller and troubled Operators the big multiples eventually get in trouble.