Coalition of Franchisee Associations

September 29, 2019

Fake "Test" of Fake Meat

Folks, this is not a "test", it's a done deal. It's no more a "test" than McCafe was "tested" in the state of Michigan in 2008. Both companies generated this week's publicity with press releases and announcements on their websites.

Consider this - a major chunk of the share price of Beyond Meat (BYND) is their investors' expectation that McDonald's would eventually serve the product. If this was a real "test" it would have been done in an obscure market without much fanfare. Because, if the "test" 
didn't pan out the value of a BYND investment would drop like a rock.

The fact that both companies created so much press and the "test" is being done in a prominent marketplace means they can't go back. 


September 25, 2019

Bloomberg Celebrates McDonald's CEO

They got some things right and somethings wrong but at least they talked to a few Owner/Operators.

Steve Easterbrook Wants McDonald’s to Think Like Silicon Valley

September 17, 2019

The Plastic Straw Fraud

"Straws account for a nearly immeasurable amount of refuse in the ocean, yet laws are being changed at the whim of a widely shared conspiracy that they pose a significant risk to the planet despite significant evidence to the contrary." 

Why Plastic Straws Are Actually Better For The Planet Than Paper Straws

September 16, 2019

Fast Times on McDonald's Agency Changes

Why the future of McDonald's marketing looks a lot like Nike's

Don't Go To McDonald's - Says McDonald's Corp.

McDonald's urges customers to 'stay home'

McDonald's is calling the world's attention
to its huge and ever-growing delivery business this month with a special 'Global McDelivery Night In' on Thursday, an event the mammoth burger-based QSR is pulling off in partnership with Uber Eats...

September 12, 2019

Seeking Alpha on McDonald's

I don't usually post articles from Seeking Alpha because it's just some one's opinion and the articles are written for money, not necessarily for insight.

But this one is different as the author recognizes the importance of the Owner/Operator in 
the future of the McDonald's business.

It's Not The End Of McDonald's Tug-O-War With U.S. Franchisees

Uber Continues to be a Cash Burning Machine

California Just Made Uber’s Survival Odds Even Longer - Bloomberg

September 10, 2019

McDonald's Announces Another Tech Aqusition asks, "Is McDonald's in the food business or the tech business?"

We ask - Are these technology companies intended to improve productivity or are
they meant to be a profit center for McDonald's Corp. funded by franchisees?

McDonald's Just Made Another Surprising Move, and It Could Change Some of the Biggest Things About McDonald's -

Here's the corporate press release