Those who didn't know Max Cooper missed out on a big part of McDonald's history.
Birmingham McDonald's pioneer Max Cooper dead at 99
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August 31, 2015
August 26, 2015
August 25, 2015
August 24, 2015
Wal-Mart's Turnaround - Going to Take a Long Time
Maybe huge companies can't be turned around in a few quarters?
Wal-Mart's turnaround is going to take a long time - Business Insider:
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Wal-Mart's turnaround is going to take a long time - Business Insider:
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Download the new @McDonalds app and get more. Buy one Quarter Pounder with Cheese, and get one FREE to share!
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August 22, 2015
August 20, 2015
August 19, 2015
August 18, 2015
August 17, 2015
August 14, 2015
Crashing McDonald’s Annual Meeting
If McDonald's Operators cringe when hearing bad news about the brand - much
of the blame goes to the combative way in which the Oak Brook press relations
people treat members of the media. Reporters rarely write about this abuse but
Franchise Times is up front.
The solution? Hire some nice people.
Crashing McDonald’s annual meeting - Franchise Times
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of the blame goes to the combative way in which the Oak Brook press relations
people treat members of the media. Reporters rarely write about this abuse but
Franchise Times is up front.
The solution? Hire some nice people.
Crashing McDonald’s annual meeting - Franchise Times
.
August 12, 2015
August 10, 2015
August 8, 2015
Changing OPNAD
So the chairman says "OPNAD is changing"? Yes, the communications world is changing
and OPNAD must change with it.
But, if things are changing why does OPNAD still have to charge Operators the full 1.6%?
If decisions are being moved to the field why is the OPNAD rate still 1.6%?
A sure sign that OPNAD has too much money is their ability to fund digital menu boards -
or said another way - they have so much money they can fund any Oak Brook driven initiatives.
OPNAD is like most government agencies. They can never accept a decrease in their
budgets and they live on forever.
A few suggestions for McDonald's Operators:
* Pull out your franchise agreement(s) and look for the language that specifically requires
you to belong to OPNAD.
* Pull out your P&Ls and total up the percentage of sales spent on all advertising and promotion of the McDonald's business including billboards, sports teams, Ronald visits,
in store materials, - everything. Radical Operators would even include signage, uniforms (anything with a logo) and the expense of the Dollar Menu and other discounting.
* Reflect on the above when considering the next OPNAD pledge. .
.
and OPNAD must change with it.
But, if things are changing why does OPNAD still have to charge Operators the full 1.6%?
If decisions are being moved to the field why is the OPNAD rate still 1.6%?
A sure sign that OPNAD has too much money is their ability to fund digital menu boards -
or said another way - they have so much money they can fund any Oak Brook driven initiatives.
OPNAD is like most government agencies. They can never accept a decrease in their
budgets and they live on forever.
A few suggestions for McDonald's Operators:
* Pull out your franchise agreement(s) and look for the language that specifically requires
you to belong to OPNAD.
* Pull out your P&Ls and total up the percentage of sales spent on all advertising and promotion of the McDonald's business including billboards, sports teams, Ronald visits,
in store materials, - everything. Radical Operators would even include signage, uniforms (anything with a logo) and the expense of the Dollar Menu and other discounting.
* Reflect on the above when considering the next OPNAD pledge. .
.
August 7, 2015
August 6, 2015
New Drive-Thru Menu @ McDonald's
I finally got around to checking out the simplified drive-thu menu board at a McDonald's. What an improvement! I'd bet it improved service times immediately after installation.
Kudos to those McDonald's Operators who came up with the idea.
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August 5, 2015
August 4, 2015
McCashin In
On July 31st President of McDonald's Europe Doug Goare exercised an option on
12,050 MCD shares at $56.64 and immediately sold the shares at $100 for a net
of $522,488.
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12,050 MCD shares at $56.64 and immediately sold the shares at $100 for a net
of $522,488.
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August 3, 2015
August 2, 2015
Untruths from "McD Truth" on Twiitter
It is my impression that few McDonald's Operators make use of Twitter. That's fine,
Twitter's usefulness as a marketing tool is limited. But Oak Brook's found a novel use
for the platform.
Last year an anonymous Twitter handle popped called "McD Truth". This person
goes back and forth between sounding like a corporate employee and/or a McDonald's
Operator. He follows various reporters and analysts who cover McDonald's and leaks
tidbits of information. Since the people he follows think he might be an Operator they
pay attention, desperate as they are to communicate with a real McDonald's Operator.
But the long term pattern shows him to be a corporate puke trying to manipulate and
mislead MCD Watchers.
And it looks like he's been instructed to put out the message that McDonald's Operators
are to be scapegoats for the system's problems.
This weekend McD Truth posted the following tweet:
McD Truth (@McD_Truth) | Twitter: "Looking fwd on Mon. Internal webcast on changes
and promotions by U.S. Mgmt. Soft sales isn't purely Corp fault, Zees op's can be blamed
too!"
This can only mean that McDonald's Operators are about to be pressured and blamed. If
they don't go along with management's plans any lack of a "turnaround" will be their fault.
For those who participate in the web cast - your anonymous comments are welcome here.
.
Twitter's usefulness as a marketing tool is limited. But Oak Brook's found a novel use
for the platform.
Last year an anonymous Twitter handle popped called "McD Truth". This person
goes back and forth between sounding like a corporate employee and/or a McDonald's
Operator. He follows various reporters and analysts who cover McDonald's and leaks
tidbits of information. Since the people he follows think he might be an Operator they
pay attention, desperate as they are to communicate with a real McDonald's Operator.
But the long term pattern shows him to be a corporate puke trying to manipulate and
mislead MCD Watchers.
And it looks like he's been instructed to put out the message that McDonald's Operators
are to be scapegoats for the system's problems.
This weekend McD Truth posted the following tweet:
McD Truth (@McD_Truth) | Twitter: "Looking fwd on Mon. Internal webcast on changes
and promotions by U.S. Mgmt. Soft sales isn't purely Corp fault, Zees op's can be blamed
too!"
This can only mean that McDonald's Operators are about to be pressured and blamed. If
they don't go along with management's plans any lack of a "turnaround" will be their fault.
For those who participate in the web cast - your anonymous comments are welcome here.
.
