August 14, 2018

The McSpin Machine Rehashes Two Year Old News

What are we missing here? This is old news repackaged with a lot of work done bringing
in local politicians and McDonald's Operators for pithy quotes. 

Apparently, management is frustrated that the share price has languished in 2018 and is
trying to revive the "modern and progressive" angle.

It appears there were individual press packages for nearly all 50 states.

It worked to some degree as MCD shares were up $2.46 today. We'll see what happens
on Wednesday.

McDonald's to spend $6 billion on nationwide restaurant makeovers
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August 11, 2018

August 7, 2018

Too Many Restaurants

"At what point do lenders stop lending money to weak restaurant chains?"

Where are all the restaurant customers? - Restaurant Business
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August 4, 2018

Deep McThoughts

Paging through "Behind the Arches" it occurred to me that - if we use 1955 as the starting 
date for the McDonald's system - the company is 63 years old. The book was published (plus/minus a couple of years) half way through the company's life. 

The book describes the founding and the first 30 years of entrepreneurial growth.

The second half of McDonald's history has been all about enriching McDonald's shareholders and impressing Wall Street analysts.

That book has yet to be written.
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McDonald's Operator Association (MOA)

Occasionally a visitor to this website mentions or asks about the history of the first 
McDonald's Operator Association (MOA). Several people have asked me for some feedback 
on the topic.

Frankly, MOA was before my time in that I was a shave-tail McOpCo guy in those days in a predominantly McOpCo market.

I didn't know much about the franchised side of the business until I moved into field service. 
By then MOA had dissolved and the NOAB had been formed.

I do remember the regional managers being very nervous about MOA. But, two of my first instructions as a field consultant were, a) Don't talk to the Operators about MOA. b) Don't treat the Operators who were in MOA any differently.

But, I can make a reading recommendation. Even though it was originally published more 
than 30 years ago "Behind the Arches" by John Love is still the definitive work on the history of McDonald's.

Love begins with six words, "This is not a corporate book".

I can bear witness to that statement. He did most of his research on the book when I was 
still a corporate franchise guy. I worked out of the San Diego regional office and John spent 
a lot of time in that office attempting to get some of Ray Kroc's time. While he was waiting 
he had complete access to corporate employees with no supervision from Oak Brook.

I'd find him chatting casually with corporate employees at all levels. He was often in the
break room having coffee with a couple of corporate staffers. This is not a corporate book.

While he doesn't devote an entire chapter to MOA he covers that part of McDonald's history pretty well.

Anyone who has made McDonald's their career or a path to business ownership should read "McDonald's, Behind the Arches".


August 2, 2018

Crain's Cahill on McDonald's Barbell Strategy

"Yet an all-out price war risks blowback from McDonald's franchisees, who now control 
more than 90 percent of the chain. Deep discounts squeeze their profit margins, and 
they won't hesitate to complain if McDonald's goes too far. Franchisee pressure forced McDonald's to abandon the original Dollar Menu."

McDonald's Easterbrook needs a clearer marketing strategy
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