Coalition of Franchisee Associations

February 19, 2010

Bloomberg / Germany

We don't normally send out attached files but made
an exception today and sent around copies of an
article from Bloomberg/Germany. This went to our
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Jack in the Box to Improve Coffee?

Notes from the JACK conference call


February 17, 2010

Breakfast Average Check

Is everyone watching their numbers? One of the largest
Co-Ops in the country showed a $.39 decrease in breakfast
average check for the first week of February with a 3.1%
increase in breakfast sales and a 10.9% increase in TCs.

Of course these are numbers provided by the region so
the decline in the average check could be worse or your
mileage may vary.

If the new catch phrase is "Customer Recovery" that fall
in the average check might show there are some customers
you just can't afford to recover.