Coalition of Franchisee Associations

September 22, 2010

McCafe Espresso in England?

How many millions will MCD corporate waste in the U.K.
trying to sell a product that has failed in the USA?

How many millions of pounds sterling will U.K. franchisees waste?


September 21, 2010

Rebuilding Your Landlord's Building?

Now here's a rebuild that probably
needed to happen. This Green Bay
store was built in 1958 and was
Ray Kroc's unit # 91.

But that still does not mean that it
makes sense for the Owner/Operator
to pay for the rebuilding of a building
owned by McDonald's Corporation.
As we've written before:

"When the early remodeling policies were developed McDonald's did not
hold vast amounts of real estate equity in secret subsidiaries . Today the
McDonald's real estate empire is an "off the books" operation with no
disclosure and is based largely on myth. When Operators pay to improve
these properties any increases in value will accrue to the "off the books"
owners, not to shareholders, and certainly not to Owner/Operators. These
billions in real estate equity will remain safe from prying eyes and
available for "off the books" manipulation."

Article is HERE


September 17, 2010

Don't Ever Trust Social Media Numbers

As evidenced by this article contradicting
the numbers in a McDonald's internet promotion.

If you give away enough food every promotion
will "appear" to work. Article is HERE


Confusion Over The Confusion at Starbucks

Can you get a "Tall" or not?

Good points here about Drive-Thru menu clutter


September 16, 2010

Who Pays to Improve McDonald Real Estate?

Meet the man who is designing ways to spend what's left
of McDonald's Operator Equity

Fast Company REPORTS


September 15, 2010

September 9, 2010

September 6, 2010

Are You Entrepreneur Enough to Have Equity?..... Part Two

Friends of Franchise Equity Group Should watch your E-mail
for the second of three installments expressing our opinion
about the changing equity position of McDonald's franchisees.


One SanFran MCD Eliminates Dollar Menu

Homeless Hippies Outraged


September 4, 2010

Avoid These Office Buzzwords

This article misses two of the most obnoxious:

"Learnings" & "Holistic"

Moneywatch Reports