This press release is significant because it's unusual for McDonald's to make such a big deal out of hiring an executive from another chain. I don't see everything that Owner/Operators receive but I do see the public announcements. If I recall correctly this is the first time the company has distributed such a complete and nicely produced CV. That's very flattering for a new executive and on first read her experience is impressive.
But, does that experience apply to McDonald's? Both Chipotle and Panera operate about 4,000 locations each. There's plenty of room for both chains to add hundreds if not a thousand new locations in the USA. Finding those new locations should be a no-brainer. In a sense, the two chains are where McDonald's was in the '70s and '80s.
Today, McDonald's USA is in the business of filling holes in an already saturated marketplace. Sure there will always be population shifts and marketplace changes but they'll appear in small numbers. Does anyone at McDonald's Corp have any experience with cannibalization?
It's curious that management approaches the topic of growth as if McDonald's is on par with the smaller chains. At least that's how they want investors to think.