Time to catch up with the Bud Light disaster.
Advertising, marketing, and creative people are kind of flaky, aren't they?
Once in a while, you find a gem like Larry Light, but in general, these people live in a world of fantasy. The business leaders who pay the bills need to keep a close eye on them. Apparently, client AB InBev did not keep a close eye on Captiv8.
Fortunately, companies like McDonald's have an army of franchise owners to keep an eye on the agencies.
Eventually, the agency gets exposed to the real world, and things fall apart, much like what's happening at Captiv8.