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March 17, 2010

So Much For Profits on the Dollar Menu !

What ever happened to the idea that the
$1.00 menu made sense because of the add-on
profits of drinks and fries?

Dow Jones Reports

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March 5, 2010

BK's Largest Operator Says .....

Officials of Carrols Restaurant Group, owner of 312 Burger Kings,
discusses problems with "extreme affordability" strategy.

In QSR Magazine

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