Profits are not part of the equation anymore. its all bout customer counts doesnt matter if the average check is going throu the floor.
Hey, stop blaming McDonald's and the Ad Agencies. It is the Operators who vote these crap/margin loss promotions in. They even do it with a written ballot. So much for the entrepreneural spirit. These Operators are afraid.
Hey, I wouldn't argue withthat statement - except to explain that I for one don't blame the agencies because, like OPNAD, they are simply taking orders from Oak Brook. The agencies are irrelevant.I don't have the dubious pleasure of attending Co-Op meetings but do hear an endless number of stories about the corp. and the agencies coming to meetings with only one plan and no alternative to vote for, not muchcreativity in that!But you are right, it's thefear that if you don'tvote like the RM wants you to vote you'll be put into IPUR.
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