March 3, 2010

McCanada Offers Free Coffee - Nothing to do With Time Horton's

Across Canada



Richard Adams said...

Check my math...

I am being corrected
by a number of veteran
Operators who pointed
out my note about a
"Billion Dollars" for
McCafe is about a
Billion low.

The first Billion was spent
on remodeling and installs
in the stores. Then there's
the massive expenses for
national / local advertising,
product give aways, LSM,
etc, etc, etc, etc, etc.

Is that another Billion ?

Richard Adams said...

The WW2 generation had the Edsel

We Boomers had "New Coke"

GenX has McCafe