June 22, 2017

Making The Big Bucks By Being Anti-Business

Someone here mentioned the contemptible Robert Gibbs and I realized I haven't heard 
much about him lately. It looks like he's still working in Oak Brook but I came across a 
new name, someone who was hired by McDonald's Corp. in February, one Genevieve 
"Genna" Gent.

For the past seven years, she's been working in government affairs for the American 
Beverage Association. That would seem to make her a good fit for a McDonald's job.

But wait, prior to the ABA she spent ten years working directly for Jennifer Granholm, 
then Democrat Governor of Michigan (2003-2010).

If you're not familiar with Jennifer Granholm you need to understand she was the 
Elizabeth Warren of that decade. If you don't follow politics just do a search for 
Senator Elizabeth Warren. 

Granholm was a Hilary Clinton supporter but with her movie star looks and being 12 
years younger, Granholm could have easily stolen the 2016 Democrat nomination from 
Clinton. Trouble is, Granholm was born in Canada.

The contemptible Robert Gibbs would have run into Genna Gent while he was working 
his way up the liberal ladder. It appears a large part of the Obama administration has 
occupied the government relations offices in Oak Brook.

Which brings me back to a question I often ask  - why are Operators contributing to the McDonald's national PAC?

McDonald's operators can't do anything about Oak Brook liberals hiring liberals but 
they can sure close their checkbooks when those liberals ask for political contributions.

Going back ten years the PAC gave 90% to Republicans and 10% to Democrats. Today 
that split is 60/40. Forty percent of Operator contributions are going to people largely supported by organized labor.

McDonald's Operators are contributing to these Democrats to enhance the career paths 
of liberals working in Oak Brook. That "seat at the table" is an electric chair.

You are the best judge as to how to spend your political money at a state and local level, 
but for the national PAC? Shut it down. You're sleeping with the enemy and paying for it.
.

June 16, 2017

Good Decision on the Olympics

Trouble is - should have been done in 1985

McDonald's nixes Olympics sponsorship after 41 years

When McDonald's lost big at 1984 Olympic Games? - LA Times

Anheuser-Busch InBev, Citigroup, Hilton, TD Ameritrade, and AT&T have all pulled 
out of the Olympic games in the last year.

.

June 15, 2017

Restaurant Oversupply Worsens

Financial editor Jonathan Maze reports
.

There's No Need For "Hospitality" in the Drive-Thru


There seems to be an epidemic of time wasting dialogue in QSR drive-thrus. Many crew are greeting customers with their name and other useless information while taking orders.

We should all be pleasant with each other but what does a crew person's name have to do with customer satisfaction in the drive-thru? If everything's running properly the customer will only see the crew person for a few seconds. Especially in a double window drive-thru where the customer may never see the person who took the order. 

I wonder if this started in a few chains and crew people brought the practice with them from other jobs? But, it adds nothing to the experience and wastes precious seconds.

If you're operating a drive-thru and your crew are giving out names - Stop it - it's silly.

And I'm not just picking on McDonald's. I usually have high praise for the levels of QSC at Chick-fil-A but I went through one of their drive-thrus last week and the conversation went something like this:

"Hi, welcome to Main Street Chick-fil-A, my name is Christine, thank you for dining with 
us. Would you like to try our new Smokehouse BBQ Bacon Sandwich? May I take your 
order please?"

I quickly place my order (without sharing my name).

Christine repeats my order back to me, "Can I get you anything else?" I say NO. She says, "Thank you, please pull forward to the pickup window".

It was exhausting!

I'm told a free standing drive-thru Chick-fil-A can easily hit $4 million a year. If we assume
a 60% drive-thru factor they're exceeding the total sales of the average McDonald's, just in their drive-thru.

Imagine what they could do if they cut out the useless, time wasting, "hospitality".
.

June 8, 2017

Go Ahead, Change the OPNAD and Co-Op Contribution ... Just Don't Change the Franchise!

The four percent for advertising and promotion continues to be our featured post
because of the great Operator comments we've received.

Over here >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

The most recent breaks down the 2.0% for OPNAD and 1.3% for Co-Op, yada, yada.

McDonald's veterans have seen these contributions move around over the years.

OPNAD started out at 1.0% in 1966, went to 2.0% for a few decades, then back to 1.5/1.6%
for a while. Co-Op contributions have changed constantly, sometimes on an annual basis.

This has been happening since the first days of McDonald's TV advertising. And it was all
acccomplished without messing with the franchise agreement.

Why now, does McDonald's want to open up the franchise agreement for renegotiation?

It's simple - while McDonald's Operators aren't watching there will be other changes to the franchise agreement that won't show up until the last minute. 

Beware of control-freaks bearing "gifts".

SEIU Stealing Content



If McDonald's Operators find some similarities or duplication between this website and the McDonald's website run by the SEIU, please know:

1) Most of their information appeared here first.

2) The unions are using this website as a resource to make it appear they have some connection with McDonald's Operators.

3) Some of the information on the union website comes from our McDonald's Operator surveys.

This website, Franchise Equity Group, or myself have nothing to do with the SEIU, their website, or any union activity. As this is a public website there's not much I can do about them lifting our information. 

But, isn't that what union thugs do? - profit from the work of others without doing any 
work themselves? 
.

June 6, 2017

Panera Finally Makes Speed of Service a Priority

As a consumer, two chains I gave up on long ago are Five Guy's and Panera. I refuse to 
stand in line to order and then stand around for five - ten minutes waiting for my food. 
With recent changes, maybe Panera  deserves another visit. Panera is adding drive-thrus where possible but given the size of their menu - that's going to be a dog slow drive-thru! 

Not a threat to QSRs with well run drive-thrus.

Panera 2.0 Cuts Wait Times In Half As Digital-Ordering Gains Traction - Benzinga

Consumerist.com reports on recent WSJ article on Panera
.

June 5, 2017

Fact Checking The Founder

One reason The Founder got a lot of press - there was a book about Joan Kroc published
about the same time the movie was released. I've not read the book but did speak with the author many times. She did five years of research, talked to a lot of people, and learned
far more about McDonald's than was her original goal.

For those who have seen the movie the "fact check" section of her blog will be interesting,
maybe even for those who've not seen the movie.

Fact-checking The Founder | RAY & JOAN
.