A Glitch in the McDelivery Matrix?

Doing some research on McDelivery I went to the McDonald's website looking for a link 
to Uber Eats. There isn't one. You can search by zip code to see if nearby stores offer
McDelivery. If they do you are offered the opportunity to download the McDonald's 
app. If they don't offer McDelivery you are asked to try again later.

I entered the zip code of one of my old stores and they offer delivery. Next, I checked 

on one of my favorite stores in the Midwest. The McDonald's site tells me that the store 

doesn't offer delivery. Yet, they do - I 've seen the banners in the windows dating back 
at least  four months.

I then went to www.ubereats.com and entered the Midwestern store's zip. McDonald's 
pops up with the correct address and the opportunity to order.

Apparently the McDonald's website is running months or more behind what's happening 

with McDelivery. I wonder if the app itself is that out of date.

It looks like the company wants to control the ordering process and have the opportunity
to offer deals and freebies on the app and they can't do that on the Ubereats website. 
But the Uber Eats and the McDonald's websites should mirror each other in terms of the availability of McDelivery.

Oh well, maybe those customers who get confused will jump in their cars and drive to 
their McDonald's where they will pay less and the McDonald's Operator can make some 
profit.

.

McDelivery Continued

It's a good thing that McDonald's Operators are making 
some initial progress in discussions about McDelivery with McDonald's Corp. and with UberEats.

But advertising UberEats on OPNAD is still a bad idea. Especially if the criteria is when 70% of USA stores have McDelivery. That number should be 90 to 95%.

And, even at that, Operators who don't have McDelivery should receive a rebate from OPNAD. And everyone should expect soft sales during 
the advertising of McDelivery

Please take another look at:  Why is McDelivery Just Like McCafe?
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Jonathan Maze on Delivery and on Karen Garcia

Chains start charging more for delivery orders

"If restaurant companies can’t make profits, many believe they’d be less willing to offer
the service, and that could hurt systems’ growth."
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Karen Garcia Coming Out of "Retirement"

Say what you want, at least there will be someone working at Chicago HQ with a 
solid operations background.
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Now, Simplify the Job So They'll Stay

Teen workers are heading back to restaurants, but the scramble continues
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McDonald's Ditching Chicago for Shareholders Meeting

McDonald's shareholder meeting in Dallas, first time not in Chicago area
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Are Fast-Food Chains in a Discount Trap?

From Restaurant Business - by Jonathan Maze
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McDonald's Minimum Wage Shift Frustrates Its Franchisees

An editorial by Ed Rensi - former CEO of McDonald's USA - Forbes 

Rensi ran McDonald's USA from 1984 to 1997.
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Burger King Tries To Default 37 Franchises

“This is an improper and wrong termination,” Zarco said in an interview with Restaurant Business. “Getting someone to disengage from 37 restaurants because there’s a rat and 
some cockroaches in one restaurant is inappropriate.”

Burger King franchisee pushes back against company’s lawsuit
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Free Food at McDonald's - Everybody's Doing It!

As of 4 PM ET today 1,755,833 people have view the Aussie kiosk trick on YouTube.
That's a lot of high school and college guys who will eat for free this week.

This raises a lot of questions:

How could this happen?

Why would anyone order a sandwich without the meat patty?

Do you really want those people in your restaurant?

Why is that option even available?

Will this be fixed or do McDonald's Operators just have to swallow the expense?
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Comprehensive Article About Burger King's Recent History

Except for the ownership gyrations, the "turnaround" plan at McDonald's is just a copy
of the Burger King plan.

Whopper Of A Turnaround: At Burger King, The 3G Capital Model Actually Worked
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Modern, Progessive, and Now With Free Food

Every time I use a McKiosk I ask myself, "Why encourage customization?" It just slows down service times. And now it's going to kill profitability.

People in focus groups or surveys will always say they want customization. But it sure turns off customers in line behind them.

McDonald’s customers discover hack to get free hamburger - Fox News

As Maryland Becomes 6th State To Pass $15 Min Wage

Vermont Lawmakers Look To Follow Suit

For Those Who Haven't Been...

A Tour of McDonald’s Sleek New Headquarters in Chicago
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Jack in the Box Franchisees Want New Ownership and CEO

Jack in the Box franchisees want new ownership and CEO

Jack corporate is unhappy with the independent
association so they've formed a politically correct 
advisory board.

Franchise Times on Franchisee Dissent

Trust, money at core of most franchise conflict
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