January 30, 2015
January 29, 2015
January 28, 2015
What About the "Turnaround Summit"?
Do they still have the meeting? Does the new guy move forward with Thompson's
"Turnaround Agenda" Or do they start from scratch?
If they start from scratch they've only got a month to develop a new plan and put
together a new meeting.
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"Turnaround Agenda" Or do they start from scratch?
If they start from scratch they've only got a month to develop a new plan and put
together a new meeting.
.
Easterbrook's Bio
As there's been so much turnover at McDonald's Corp. over the years I've
stopped trying to keep up with who's-who. Here's another guy who left the
company for a couple of years to go off and run a tiny restaurant chain.
Maybe quitting is the pathway to success at McDonald's?
From the McDonald's website
.
stopped trying to keep up with who's-who. Here's another guy who left the
company for a couple of years to go off and run a tiny restaurant chain.
Maybe quitting is the pathway to success at McDonald's?
From the McDonald's website
.
January 27, 2015
Everybody Wants to Give Away Your Food
There's lots of talk today about discounting or giving away product and there's
an entirely new avenue on the horizon for people to give away a franchisee's profits.
I've been following the restaurant industry's obsession with digital payment and
ordering. There's a code word in that business: "Loyalty". Not a new term in
marketing but what better way to make customers "loyal" than to provide them
with a app for their phone that's all about freebies and discounts?
By necessity these platforms will be controlled by the home office of the franchisor,
or worse, the advertising agency(s). How do franchisees monitor how much product
is being given away?
.
an entirely new avenue on the horizon for people to give away a franchisee's profits.
I've been following the restaurant industry's obsession with digital payment and
ordering. There's a code word in that business: "Loyalty". Not a new term in
marketing but what better way to make customers "loyal" than to provide them
with a app for their phone that's all about freebies and discounts?
By necessity these platforms will be controlled by the home office of the franchisor,
or worse, the advertising agency(s). How do franchisees monitor how much product
is being given away?
.
January 26, 2015
Should McDonald's Serve Breakfast All Day?
“Any McDonald’s corporate executive who pushes for breakfast all day should be downsized,” Adams added.
NRN asks the question
.
January 24, 2015
An Earnings Conference Call About "Nothing"
During a "Bizarro World" call on Friday McDonald's management spent the morning
trying to convince investors they could succeed in the pricey premium sandwich arena.
And in the afternoon OPNAD sent an E-mail to McDonald's Operators stating:
"It's important to note that the Dollar Menu & More Value Platform is not going away"
.
trying to convince investors they could succeed in the pricey premium sandwich arena.
And in the afternoon OPNAD sent an E-mail to McDonald's Operators stating:
"It's important to note that the Dollar Menu & More Value Platform is not going away"
.
January 23, 2015
McDonald’s Won’t Skimp on Shareholder Returns
“We remain on track to deliver against our three-year target to return $18 billion to $20 billion to shareholders between 2014 and 2016,” said company finance chief Pete Bensen.
McDonald’s Won’t Skimp on Shareholder Returns Despite Weak Results - WSJ
.
McDonald’s Won’t Skimp on Shareholder Returns Despite Weak Results - WSJ
.
January 22, 2015
January 21, 2015
The Greenberg Management Approach
@fegroup We should call this the gloom & doom McD report. Maybe the OO needs to spend less time golfing & actually get in the grill..
McD TruthThanks For The Surveys!
Thanks to those McDonald's Operators who participated in our latest survey. You do
more to influence Oak Brook's direction in one small survey than the NLC does all year.
.
January 19, 2015
McDonald's Turnaround Agenda
A few weeks ago Businessweek published an article pointing out that much of the modern
rhetoric coming out of the McDonald's executive suites is nearly identical to the plans
proposed by Jack Greenberg and Mike Roberts in 1997-98.
We linked to the Businessweek article HERE
And then - Pull out a copy of the McDonald's USA 2004 Plan To Win - Some of the headlines
are different but the PTW is strikingly similar to today's "Turnaround Agenda".
The Plan To Win appears to have worked because it was "back to the basics". If the Turnaround Agenda is intended to "reinvent" McDonald's it could possibly do more harm
than good.
.
rhetoric coming out of the McDonald's executive suites is nearly identical to the plans
proposed by Jack Greenberg and Mike Roberts in 1997-98.
We linked to the Businessweek article HERE
And then - Pull out a copy of the McDonald's USA 2004 Plan To Win - Some of the headlines
are different but the PTW is strikingly similar to today's "Turnaround Agenda".
The Plan To Win appears to have worked because it was "back to the basics". If the Turnaround Agenda is intended to "reinvent" McDonald's it could possibly do more harm
than good.
.
Tim Hortons Looks to Succeed in U.S.
Canadian Fast Food Brand Tim Hortons Looks to Succeed in US - QSR mag.
Click on chart for larger image.
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Hardee’s Self-Ordering Kiosks
This is actually a Microsoft commercial but it's interesting to see how Hardee's is
tackling digital ordering.
Watch "Hardee’s new customer self-ordering kiosks" at nrn:
.
tackling digital ordering.
Watch "Hardee’s new customer self-ordering kiosks" at nrn:
.