January 15, 2021

Put the McDonald's PAC Out of Its Misery

Political PACs like the McDonald's PAC operate as though the past thirty years have not happened. Their goal is to keep everybody happy. In today's political environment that's just not possible.

Five years ago American politics began changing at lightning speed, and it's still accelerating. Any political "expert" from the turn of the century is long past their expiration date.

I don't know who runs political affairs for McDonald's Corp. or what consultants the corporation and the PAC hire but whoever they are, they're dinosaurs.

Add to that, the reality that McDonald's corporate culture has turned hard left. While this has been a few decades in the making it's now complete.

Why would a group of conservative, small business owners contribute to a PAC that is controlled by a political movement that is increasingly anti-business?

Should McDonald's Owner/Operators make political contributions? Of course they should, but make it an LSM activity. Do it in a way that you and your local business will be recognized by political leaders. And, in such a way that your name isn't all over the public records of a national business PAC.  

And there's another concern. The left-wing is demonizing anyone who supports conservative values. This will continue over the next four years and beyond.

Why participate in a national PAC that is ripe for such examination and harassment?

If allowed to exist the McDonald's PAC will do grievous harm to the brand. 

Far more harm than good.

The McDonald's PAC needs to be put down - now.

January 10, 2021

What's a "Pajama Boy"?

 The Obama administration gets full credit for bringing us the pajamas boy during the sales pitch for ObamaCare. This image was widely used in their social media campaign.


January 9, 2021

McCEO Attacks POTUS

 The morning of this past Wednesday (Jan 6) I happened across a Twitter thread about a small pizza chain that was conducting a social media campaign in support of conservative positions in the Presidential election. I added this comment:

"Any brand that goes public with political positions is run by idiots."

A few hours later I dropped everything to watch the invasion of the U.S. Capital building.

Forty-eight hours later I'm looking at a memo from the CEO of McDonald's attacking the President of the United States.

Taking a position against criminal activity in Federal buildings? That's commendable.

Attacking the President in the name of one of the world's most famous brands?  Incredibility stupid.

Here's what he said, "Shortly after these attacks, I endorsed a statement from a group of fellow business leaders from top U.S. companies, the Business Roundtable, condemning President Trump and the other elected officials who incited this insurrection." 

This just isn't true. The Business Round Table didn't pay the President any compliments but they merely called for an end to the chaos.

"Condemnation" is his word and was not used by the Business Roundtable.

Washington - Business Roundtable today issued the following statement:

“The chaos unfolding in the nation’s capital is the result of unlawful efforts to overturn the legitimate results of a democratic election. The country deserves better. Business Roundtable calls on the President and all relevant officials to put an end to the chaos and to facilitate the peaceful transition of power."

Business Roundtable website

Two of the mistakes that liberals make: 1)They react emotionally and make knee jerk decisions, 2)They believe that everyone else in the world agrees with their liberal positions.

How's it feel to have the CEO looking down his nose at a huge chunk of your customer base?

 

January 5, 2021

Former NYC Owner/Operator Jim Lewis Tweeted

 @McNuday

The beginning of the end of McDs in Manhattan? 2 of the Highest volume restaurants in Times Sq already closed due to lease cost. Now at least 2 McDs where the property was owned by the Corp have or will be sold. 7th Ave and W 3rd St. There used to be 70 in Manhattan now near 40.



More Poultry in Motion

2 chickens captured after 'wreaking havoc' at a Warren County McDonald's
.

January 3, 2021

The Menu Pressure is Building

This article is from the U.K. but it's reflective of the kind of reporting 
that starts tomorrow. Reporters will be asking endless questions about 
various menu add-backs and analysts will demand the return of All Day 
Breakfast.

McDonald's corporate PR and social media teams will say all the wrong
things and make all the wrong promises. One or two tweets from someone 
who misses a deleted menu item will be said to be "viral" or claim that 
"the internet exploded".

Only McDonald's Owner/Operators possess the operational wisdom to make
sound menu decisions going forward.

McDonald's Confirms It Isn't Looking To Bring Back Breakfast Bagels At The Moment - LADbible
.

December 30, 2020

Does This Sound Familiar?

Maybe this "artist" can be the next McDonald's promotional partner!

"Nathan Brand, a spokesman from the National Republican Senatorial Committee, retweeted the screenshot and wrote, "This is who Georgia Democrats Raphael Warnock and Jon Ossoff had headline their event today. Will they denounce this disgusting individual?"

Hip-hop artist who headlined Ossoff, Warnock event stirs controversy after screenshot emerges: report - Fox News
.