CBS conducts a softball profile on Don Thompson. The Mcspinmasters did a pretty good job on this one. It appears from this segment that Don Thompson has vast restaurant operations experience.
"He sees himself-as his wife does -- as the same guy who started on the grill all those years ago." When discussing minimum wage pressures Don missed an opportunity to differentiate an entry level wage from a living wage. CBS News Sunday Morning is HERE .
"Those of us who weren't with you at the beginning of McDonald's are excited to be with you during the reinvention of McDonald's".
Welcome to the 21st century version of Greenberg's statement.
On last week’s conference call with Wall Street analysts Don Thompson used the phrase “aggressive change” numerous times. This is code for “reinvention” and could be just as destructive as Greenberg’s attempts to change McDonald’s.
Another key theme of the conference call was “localization” or “A flatter, more nimble organization that ensures key business decisions are made closer to the customer, by people with local market expertise.”
It’s hard to believe that a bureaucracy run by control freaks that’s been top-down for 30 years is going to turn on a dime and encourage creativity and entrepreneurship in the field. But, this is a shrewd political move that takes the spotlight off Oak Brook and puts the onus on McDonald’s Operators and faceless corporate field people.
This buys management time to deflect blame and gets them through the 2015 share - holders meeting. If things aren’t going better by the spring it will be time for a full on attack on the Operator community.
Which, McDonald’s veterans will remember, was another Greenberg strategy (one of his last). .
One Chipotle burrito can be twice the calories of a Big Mac and have nearly a full day’s worth of calories. A burrito with chicken, white rice, black beans, fajita vegetables, tomatillo-green chili salsa, guacamole and cheese with a side order of chips is 1,695 calories A Big Mac has 530 calories.
If there was ever an important communication between McDonald's Corp. and their shareholders that impacts franchisees today's conference call is it. Management is intending to turn the brand inside out and upside down to grow sales. Do they know what they're doing? ... Study this call and decide.