We've had comments here plus E-mails about a rumor (repeat - rumor) concerning the
threat that MCOPCO might follow Wall-Mart's lead and very publicly raise wages in the
U.S. stores. The idea being to put pressure on McDonald's Operators causing a round of
price increases which would end up raising income to McDonald's Corp.
There are arguments for and against this rumored move:
Against - MCOPCO margins have been declining for several years, raising wages would
make matters worse.
Against - Oak Brook needs to protect Operator cash flow in order to continue re-imaging,
new technologies, and the build-a-burger project.
For - McDonald's shareholders have benefited from the inflation created by increases in
the minimum wage for decades.
For - With new leadership heavily influenced by a European social agenda (quasi-socialist)
management might be eager to impress the world with more benefits for “workers”.
One thing is for sure – $1.00 menu items would have to go – if core menu prices go any
higher the Dollar Menu & More will be the only thing being sold at a McDonald's.
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February 26, 2015
Wednesday - MCD - One of its Biggest Rallies in 5 Years
 |
| Chart from CNBC |
McDonald's shares are up 11% since the change in CEOs was announced. Next week we'll
learn of another round of sales by McDonald's insiders on Weds. and Thurs. of this week.
McDonald's jumps in one of its biggest rallies in past five years - Yahoo Finance
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February 25, 2015
February 23, 2015
February 21, 2015
Thinking About OPNAD
With all the changes going on in McDonald's in addition to the revolution in media
and advertising this might be a good time for McDonald's Operators to do some
thinking about OPNAD.
OPNAD was formed in 1967 when gas was 33¢ a gallon, a fully loaded Mustang fast
back was $3,000, Elvis had not yet begun his comeback, and Super Bowl One had
just been played.
So before OPNAD joins the AARP McDonald's Operators might ask hard questions:
* Is OPNAD still relevant?
* Does OPNAD have anything to do with my franchise agreement(s)?
* Is an OPNAD pledge binding?
* With the changing media landscape is a huge national spend necessary?
Or does it just give Oak Brook control over the message/agenda?
* Does OPNAD represent the interests of its contributors?
I know one thing about OPNAD - McDonald's shareholders count mightily on OPNAD
to protect their investment in the system. The typical McDonald's investor knows little
about OPNAD except they assume McDonald's Operators are legally obligated by their franchise agreements to contribute to OPNAD.
And management leaves investor with the impression that all advertising decisions and stewardship of the advertising budget come from Oak Brook. It's the same way manage -
ment lets investor believe that Oak Brook makes all menu pricing decisions.
Since I don't follow OPNAD discussions and meetings I would be unaware of substantial changes to OPNAD that are already moving forward.
The next two weeks are a perfect time to ask such questions.
.
and advertising this might be a good time for McDonald's Operators to do some
thinking about OPNAD.
OPNAD was formed in 1967 when gas was 33¢ a gallon, a fully loaded Mustang fast
back was $3,000, Elvis had not yet begun his comeback, and Super Bowl One had
just been played.
So before OPNAD joins the AARP McDonald's Operators might ask hard questions:
* Is OPNAD still relevant?
* Does OPNAD have anything to do with my franchise agreement(s)?
* Is an OPNAD pledge binding?
* With the changing media landscape is a huge national spend necessary?
Or does it just give Oak Brook control over the message/agenda?
* Does OPNAD represent the interests of its contributors?
I know one thing about OPNAD - McDonald's shareholders count mightily on OPNAD
to protect their investment in the system. The typical McDonald's investor knows little
about OPNAD except they assume McDonald's Operators are legally obligated by their franchise agreements to contribute to OPNAD.
And management leaves investor with the impression that all advertising decisions and stewardship of the advertising budget come from Oak Brook. It's the same way manage -
ment lets investor believe that Oak Brook makes all menu pricing decisions.
Since I don't follow OPNAD discussions and meetings I would be unaware of substantial changes to OPNAD that are already moving forward.
The next two weeks are a perfect time to ask such questions.
.
February 20, 2015
McDonald’s Touch Screen Ordering
This website does a pretty decent review of touchscreen ordering in London, (except for the amateur video).
Burger Lad: McDonald’s Touch Screen Ordering
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February 19, 2015
What Will Become of Build-A-Burger?
Many McDonald's watchers are asking if the new CEO will move forward with CYT or
stop it in its tracks. He has about two weeks to make that call. If he doesn't kill it or substantially slow it down in the first week of March - he owns it.
And he could get away with it at this time, Wall Street might applaud the decision.
The failure of the test would go on his predecessor's record. If he waits six months
after putting more resources behind it - the test will be his failure.
What do McDonald's Operators think? Or do Operators know enough about the test
to have an opinion?
.
stop it in its tracks. He has about two weeks to make that call. If he doesn't kill it or substantially slow it down in the first week of March - he owns it.
And he could get away with it at this time, Wall Street might applaud the decision.
The failure of the test would go on his predecessor's record. If he waits six months
after putting more resources behind it - the test will be his failure.
What do McDonald's Operators think? Or do Operators know enough about the test
to have an opinion?
.
February 18, 2015
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Burger King & Mobile Ordering
"There have been reports that, in some cases, customers pre-ordering via mobile are waiting longer for their food than those ordering at the cash register."
Burger King takes a bigger bite of mobile with ordering test - Mobile Commerce Daily
.
Burger King takes a bigger bite of mobile with ordering test - Mobile Commerce Daily
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February 15, 2015
Panera Off to a Slow Start With Panera 2.0
QSR Operators should keep an eye on Panera - they are out front on many things
digital and have hit some speed bumps.
"Among other things, Panera said it is scheduling extra staff to handle the additional
work created by digital and custom orders. That extra labor increases costs at a time
when restaurant margins already are feeling the pinch of minimum wage increases
and other expenses."
Panera reveals progress on efforts to boost speed, shares drop
.
digital and have hit some speed bumps.
"Among other things, Panera said it is scheduling extra staff to handle the additional
work created by digital and custom orders. That extra labor increases costs at a time
when restaurant margins already are feeling the pinch of minimum wage increases
and other expenses."
Panera reveals progress on efforts to boost speed, shares drop
.
February 14, 2015
For Those Interested in the McDonald's Board of Directors
Fortune mag published a comprehensive article last fall...
Where does the buck stop at McDonald’s? Look no further than the board. - Fortune
.
Where does the buck stop at McDonald’s? Look no further than the board. - Fortune
.