Coalition of Franchisee Associations

March 8, 2024

McDonald's Insider Trades

Yahoo finance looks at MCD insider trades

Keeping the System Out of Date

It’s been a while since I’ve seen a copy of McDonald’s corporate “Global Daily Briefing. “ The most recent version (3/4/24) differs from previous releases, but I can’t tell when changes occurred.


Previously, the vendor that put the briefing together threw in the kitchen sink with almost any headline, including topics that weren’t all that positive for McDonald’s or didn’t fit into the then corporate agenda.


The recent publication is more condensed and is apparently limited to topics that MCDHQ would like employees and Owners to absorb, buying into a bit of brainwashing.


For instance, ESG (Environmental, Social, Governmental) and DEI (Diversity, Equity, Inclusion) are discussed as though it was 2022, and the concepts had not been discredited over and over again. Companies are now embarrassed to admit ESG has been a priority, and DEI is being recognized as a new form of corporate-sponsored racism. 


Current polls on any political topic tell us that Americans have moved past issues such as ESG and DEI.


But MCDHQ marches on - as woke as ever and as antiquated as an EV charging station.