January 28, 2015

What About the "Turnaround Summit"?

Do they still have the meeting? Does the new guy move forward with Thompson's
"Turnaround Agenda" Or do they start from scratch?

If they start from scratch they've only got a month to develop a new plan and put

together a new meeting.

Easterbrook's Bio

As there's been so much turnover at McDonald's Corp. over the years I've
stopped trying to keep up with who's-who. Here's another guy who left the
company for a couple of years to go off and run a tiny restaurant chain.

Maybe quitting is the pathway to success at McDonald's?

From the McDonald's website

CNBC on Changes at MCD

CNBC panel discussion -Video

Downsizing in Oak Brook

McDonald's Announces Key Management Changes

January 27, 2015

McDonald's layoffs start on Wednesday

MCD layoffs start on Wednesday.

Everybody Wants to Give Away Your Food

There's lots of talk today about discounting or giving away product and there's 
an entirely new avenue on the horizon for people to give away a franchisee's profits.

I've been following the restaurant industry's obsession with digital payment and 
ordering. There's a code word in that business: "Loyalty". Not a new term in
marketing but what better way to make customers "loyal" than to provide them
with a app for their phone that's all about freebies and discounts?

By necessity these platforms will be controlled by the home office of the franchisor,
or worse, the advertising agency(s). How do franchisees monitor how much product
is being given away?

January 24, 2015

An Earnings Conference Call About "Nothing"

During a  "Bizarro World" call on Friday McDonald's management spent the morning
trying to convince investors they could succeed in the pricey premium sandwich arena.

And in the afternoon OPNAD sent an E-mail to McDonald's Operators stating:

"It's important to note that the Dollar Menu & More Value Platform is not going away"

This Headline Says It All

McDonald’s tried to be all things to all people. It didn’t work. - WaPo

January 23, 2015

McDonald's Earnings: Not Much to Love in Q4 - ChiTrib

Some pretty knowledgeable people are quoted in this article

CNBC's Cramer on McDonald's

More specifically on the CEO

Today's Earnings Call Transcript

McDonald's CEO Don Thompson on Q4 2014 Results

McDonald’s Won’t Skimp on Shareholder Returns

  “We remain on track to deliver against our three-year target to return $18 billion to $20 billion to shareholders between 2014 and 2016,” said company finance chief Pete Bensen.

McDonald’s Won’t Skimp on Shareholder Returns Despite Weak Results - WSJ

AdAge on McDonald's CEO Comments

McDonald's CEO: '2015 Will Be A Year Of Gaining Momentum' 

These McDonald's Items Are On the Chopping Block

 Embedded image permalink

                                  CNBC Reports


McDonald's Q4 2014 Earnings Announced

AP - McDonald's earnings fall; changes afoot to woo customers

January 21, 2015

The Greenberg Management Approach

  1. I posted a link to a CNBC video on Twitter. Someone (obviously
    from Oak Brook) replied with a tired old line trying to blame things
    on lazy Operators.
    McDonald's franchisees brace for sales slowdown
     replies0 retweets
  2. We should call this the gloom & doom McD report. Maybe the OO needs to spend less time golfing & actually get in the grill.

Gas Prices Helping Restaurants?

Yes, gas prices are helping restaurants - NRN

Thanks For The Surveys!

Thanks to those McDonald's Operators who participated in our latest survey. You do
more to influence Oak Brook's direction in one small survey than the NLC does all year.

Gasp! Freedom of Speech in McDonaldland

McDonald's Operators: Cut McCafe, Happy Meal Choices - BurgerBusiness

January 19, 2015

McDonald's Turnaround Agenda

A few weeks ago Businessweek published an article pointing out that much of the modern 
rhetoric coming out of the McDonald's executive suites is nearly identical to the plans 
proposed by Jack Greenberg and Mike Roberts in 1997-98.

We linked to the Businessweek article HERE

And then - Pull out a copy of the McDonald's USA 2004 Plan To Win - Some of the headlines

are different but the PTW is strikingly similar to today's "Turnaround Agenda".

The Plan To Win appears to have worked because it was "back to the basics". If the Turnaround Agenda is intended to "reinvent" McDonald's it could possibly do more harm 

than good.

Tim Hortons Looks to Succeed in U.S.

Canadian Fast Food Brand Tim Hortons Looks to Succeed in US - QSR mag.

               Click on chart for larger image.

Hardee’s Self-Ordering Kiosks

This is actually a Microsoft commercial but it's interesting to see how Hardee's is 
tackling digital ordering.

Watch "Hardee’s new customer self-ordering kiosks" at nrn: