October 15, 2019

Control Freaks in Action - Part Dos

Subject: Leaks in the McDonald's system

While it's very convenient for McDonald's HQ to blame any leaked information or plans
on the Owner/Operator community 99% of the leaks in the McDonald's system come 
from employees of the outside advertising agencies and PR firms.

These people are loyal to no one and are always networking for their next job. 
important they establish connections with reporters and trade pubs who cover the 
advertising business.

But that makes NDAs a great way to shut down communications among Owner/Operators
while the agency people continue to sing like birds.

September 29, 2019

Fake "Test" of Fake Meat

Folks, this is not a "test", it's a done deal. It's no more a "test" than McCafe was "tested" in the state of Michigan in 2008. Both companies generated this week's publicity with press releases and announcements on their websites.

Consider this - a major chunk of the share price of Beyond Meat (BYND) is their investors' expectation that McDonald's would eventually serve the product. If this was a real "test" it would have been done in an obscure market without much fanfare. Because, if the "test" 
didn't pan out the value of a BYND investment would drop like a rock.

The fact that both companies created so much press and the "test" is being done in a prominent marketplace means they can't go back. 

From: beyondmeat.com