It's my guess this article is 95% gossip and/or fabrication, but the last sentence in the following paragraph caught my eye.
"The process of seeking a franchisee is being handled by a local representative on behalf of McDonald’s, who has approached well-known business figures in Israel, in parallel with direct approaches received by McDonald’s Global. Interested parties have signed confidentiality agreements. Among them: Ori Max, owner of Maxstock under Apax Partners; large real-estate and mall groups; and a group of McDonald’s executives who are exploring the formation of a consortium."
Battle for McDonald's franchise in Israel heats up - ynetnews
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