Heather Haddon spoke with numerous industry folks about QSR "Value".
Bottom line - the corporate guys always make the franchisees vote until they get it right.
How McDonald's Lost its Value Edge - WSJ
7/28/25 - A free copy of this article is now available at:
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Of course Mr, Erlinger did not mention that MCD threw its California franchisees under the $20 minimum wage for only fast food franchises bus to escape joint employer. This did not help with value offered in the restaurants and it was all corporate's doing.
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