We've discussed how new menu introductions are often intended to impress Wall Street. That's why we're seeing a flood of feel-good news articles about how well Snack Wraps are doing.
I can see that if sales are going well, running out of a condiment or product "eventually" can happen. However, the supply chain should contain enough product volume so that the restaurants will eventually burn through the inventory, rather than running out at the beginning of the promotion. Unless incompetent personnel were mismanaging the supply chain.
Lettuce speculate that shortages could well be a planned event to create the aura of success in preparation for management's conference call with analysts, scheduled for August 6th.
The pajama boys and girls seriously need a win. If the endless discounting and snack wraps don't increase traffic, management will have to answer some hard questions.
In other words, snack wraps have to work, even if it's partially McSpin.
Snack Wrap comes out of the gate hot - NRN
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