We've discussed how new menu introductions are often intended to impress Wall Street. That's why we're seeing a flood of feel-good news articles about how well Snack Wraps are doing.
I can see that if sales are going well, running out of a condiment or product "eventually" can happen. However, the supply chain should contain enough product volume so that the restaurants will eventually burn through the inventory, rather than running out at the beginning of the promotion. Unless incompetent personnel were mismanaging the supply chain.
Lettuce speculate that shortages could well be a planned event to create the aura of success in preparation for management's conference call with analysts, scheduled for August 6th.
The pajama boys and girls seriously need a win. If the endless discounting and snack wraps don't increase traffic, management will have to answer some hard questions.
In other words, snack wraps have to work, even if it's partially McSpin.
Snack Wrap comes out of the gate hot - NRN
1 comment:
Nope...Also look how well McCrispy Strips are selling dropping like a rock. Hey, Chris and Joe another waste of marketing funds. Now let's get back to price fixing through marketing with long term discounting. McDonald's SLT again shows their lack of experience and inability to come up with great new products. The fiasco of October 2024 we lead to fantastic comps in October 2025. The tight jean SLT will spin this as a big win for the system. We all know it was a disgrace to the system and our supply chain. Maybe we can place the SLT in a process for cure, as they are failing the system. The SLT should retire as their leadership is unacceptable.
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