CosMc drinks to be tested in Wisconsin and Colorado - Maze
Why in the world would management continue to use the "CosMc" name? It's already failed in testing and nobody knows what it means or remembers that it was ever part of the McDonaldland platform.
After spending a few billion developing the McCafe brand, why not just make this an extension of that brand? Something like "McCafe Limited (or Unlimited)". Or call it McCafe Plus, or just add " + " sign. It's silly to try to build a new brand name out of nothing.
At least consumers have some connection to McCafe - nobody knows what CosMc is or was.
3 comments:
Because some suit fell in love with his or her own idea and cannot let it go. It is everyone else that is too dense to see how brilliant the CosMc brand is, especially the customers and franchisees.
This management team and board of directors has no connection to the history and culture of McDonald's. That makes it important they develop some internal concepts that have their name of them. So, in the future their Curriculum Vitae explains that "so and so developed such and such" when they were at McDonald's. And along the way they can have some fun because the exploration of these new brands and concepts will be paid for with Owner/Operator money.
Just like McCafe.
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Of course, the new product field can get crowded. The are at least 20 former MCD executives and chefs who use their resumes to claim they were responsible for Chicken McNuggets.
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