Its ABOUT TIME. I have been calling for this for YEARS. It was only a beauty contest for marketing execs bragging rights !!
The suits will have to pay for their tickets to the games now. How sad!
Probably a good financial decision don't see the relationship between the sponsorship and driving profitable transactions to the restaurants. Could be different outside the USA as they probably pay a smaller portion and get a bigger return in the USA we get no value out of it that I can see.
Leading from behind but at least someone's done the right thing here. Isn't that what we've always done? Last to everything. Maybe that'll change.
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