Coalition of Franchisee Associations

October 4, 2023

NOA - One Step Ahead

A friend tells me the NFCA (McDonald's accountants) are discussing the idea that:

"franchisors should reinvest the economic windfall from revenue generated from price increases taken in response to the legislation back into the restaurants in the form of technology, AI, and other operational efficiencies".

My friend wants everyone to remember that the NOA originally presented that concept in their September 14th message to their memembership.


Anonymous said...

I would bet big money that McDonalds never even considers it. They are eagerly salivating over the coming windfall profits! Pure GREED

Anonymous said...

If you are not a NOA member and supporter, you should be.

Anonymous said...

One of the big National media should pick this proclamation from our accountants up for a story

Anonymous said...


Anonymous said...

Joe E sure cant approve of this idea. After all, hes so confident about MCDs future , that he sold 17,000 shares!!!!! (and has purchased NONE)

Richard Adams said...

While McDonald's Corp remains pathetically short on people with real-world experience, Elinenger has 15 years of USA experience with the company. That's enough to know that building a bunch of new stores in the USA is not the answer to future growth.
He apparently expects that shareholders will be disappointed in the result.

Anonymous said...

And yet Richard, they still keep their jobs.