If you've ever sold a franchise to another franchisee, you've probably been frustrated by the intrusion of the franchisor into the transaction. Your reaction might have been "Corporate acts as if this is their store".
That's because that's indeed how they think. It's their store, and they'll decide who buys it and for how much.
We'll never know who did what in this Dickey's fiasco, but it's not unusual for the corporate folks to overstep their boundaries.