Four-hour service times? Well .... It is a McOpCo
New York Post - McDonald's weird, new drive-thru experiment
NBC News - Four-hour wait times
CBS News / Wall Street Journal
Making a Starbucks drive through look fast doesn't seem to be a winning strategy.
The quotes from the following article are interesting because it's the exact same McSpin used to sell McCafe to Owner/Operators way back when.“It’s a space that we believe we have the right to win,” he added.https://www.restaurantbusinessonline.com/financing/why-mcdonalds-wants-bigger-piece-beverage-business?utm_source=Marketo&utm_medium=email&utm_campaign=NL_RB_Daily_12-14-23_09:00&LID=27558876&sp_eh=6c6f63ff3bf91f5e4ae6ab1962bbaee7df3659c7d29b62008b022bd7a4a20345&mkt_tok=NTYxLVpOUC04OTcAAAGQB9b22hP_H5px-paLom-7d_LO5Ri0s7AGrgdGhqiAhQZEDsOgPe1Ef_o-nl2PitaTsrYxru6l2w0pXKhb89mUuRZzAvCp0Y2z9mq0QaEclsZaDZDl.
This just seems like a double down on the flailing McCafe, except MUCH more expensive.
The more I look at Cosmc’s, the more I wonder why all this could not have been done in a free-standing “McCafe” location. Considering the historical investment the system has made in McCafe, why start from scratch with a trade name that nobody’s ever heard of? I can think of a few possibilities:* The CEO wants a project with his name on it as part of his McDonald’s legacy.* Considering the colossal investment McDonald’s Owner/Operators have made in McCafe it might be problematic to say NO to offering freestanding McCafe franchises.* Or, this is just an ego thing. As we’ve discussed before, when people get the top jobs in restaurant companies, investors and the media assume they are “restauranteurs”. After a while, the executive starts believing their own hype and starts making mistakes..
the Chris K / Easterbrook era has been the worst time in MCD history. Legacy destroying, inexperienced, incompetent leadership! Sell your stock NOW!
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