August 2, 2018

Crain's Cahill on McDonald's Barbell Strategy

"Yet an all-out price war risks blowback from McDonald's franchisees, who now control 
more than 90 percent of the chain. Deep discounts squeeze their profit margins, and 
they won't hesitate to complain if McDonald's goes too far. Franchisee pressure forced McDonald's to abandon the original Dollar Menu."

McDonald's Easterbrook needs a clearer marketing strategy
.

4 comments:

Anonymous said...

I would not be surprised to see more of these lawsuits. It would surprise me if some of these are not already cooking in discussions that troubled McD franchisees are having with attorneys. in the 90's we heard of an attorney named Zarko?? not sure if hes still active.

Richard Adams said...

Very active:

https://www.zarcolaw.com/attorneys/partners/robert-zarco/

Anonymous said...

MCD has become DICTATORIAL. We need a competent Franchisee organization, NOT THE PATHETIC self serving NLC The NLC operators are TRAITORS who sold out their fellow operators for personal gain. MCD bribed and CORRUPTED them. VERY SAD

Anonymous said...

We may "control" 90%+ of the stores, but we have ZERO PERCENT of the power.