What are we missing here? This is old news repackaged with a lot of work done bringing
in local politicians and McDonald's Operators for pithy quotes.
Apparently, management is frustrated that the share price has languished in 2018 and is
trying to revive the "modern and progressive" angle.
It appears there were individual press packages for nearly all 50 states.
It worked to some degree as MCD shares were up $2.46 today. We'll see what happens
McDonald's to spend $6 billion on nationwide restaurant makeovers