Kraft must have been stingy with the kickbacks.
The quality for a $1 image must be tarnishing. The real worry now, is the shift back to a real premium, to be sold at a premium. Or a hack, in a effort to keep the dollar discount image alive?Inquiring minds want to know, why dies McDonalds sell its beverages 200-300% below its direct competitors?
All the better to compete against its own operators. How many more slaps in the face are we going to take? We built the McCafe brand with our own money building it out in our restaurants, then selling it as a loss leader against our own cash flow.Now management takes McCafe to market for free and keeps all of the revenues competing against our own breakfast program!?
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