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September 29, 2019

Fake "Test" of Fake Meat

Folks, this is not a "test", it's a done deal. It's no more a "test" than McCafe was "tested" in the state of Michigan in 2008. Both companies generated this week's publicity with press releases and announcements on their websites.

Consider this - a major chunk of the share price of Beyond Meat (BYND) is their investors' expectation that McDonald's would eventually serve the product. If this was a real "test" it would have been done in an obscure market without much fanfare. Because, if the "test" 
didn't pan out the value of a BYND investment would drop like a rock.

The fact that both companies created so much press and the "test" is being done in a prominent marketplace means they can't go back. 

From: beyondmeat.com

4 comments:

Richard Adams said...

I agree with the person who predicted how this will turn out. Operators will spend thousand$ implementing fake meat in the stores. OPNAD will spend million$ advertising the product. When all that runs its course the average store will sell 10 or 15 a day.

But with 14,000 stores and another 1400 in Canada, that's a lot of BYND product and it will make that company a success.

And the environmental whackos will still be complaining that McDonald's sells beef.
.

Anonymous said...

This FM is a distraction to what we should be prioritizing : Chicken!

Anonymous said...

https://www.msn.com/en-us/health/health-news/is-it-actually-ok-to-eat-red-meat-and-processed-meats-not-so-fast-say-doctors/ar-AAI4LT8?ocid=msn360

Anonymous said...

Anybody ever consider how our beef farmers will react to this? Higher beef prices? product slow downs? Is it worth it just to be Modern and Progressive?


#MMGA