Coalition of Franchisee Associations

November 19, 2008

A Cult of Personalities

There is no doubt that to keep the McDonald's business
a PR firm or ad agency has to kiss up to the corporate
people but THIS press release takes it to a new level.

SoCal corporate guy Steve Norby is featured in a press
release with secondary mention of world children's day
and absolutely ZERO mention of McDonald's Owner/Operators
and their contributions to their communities.

The PR agency has not been made to realize that the
Operators are paying their fees, not Steve Norby.


1 comment:

Anonymous said...

no wonder the rms have the attitude that they can rule with no accountability and force programs on us with no busines case or payback. we are paying the pr people to blow smoke in their ear.