August 9, 2012
MCD Sales Flat - Analysts are Restless
Last month Hedgeye Risk Management's Howard Penny wrote: “We see this as a big risk
for MCD. If customer preference is to have the drink and fries as part of the dollar menu
then there is a risk that this change negatively impacts customer satisfaction."
Today David Palmer at UBS wrote (under the title Time to Correct Course): "In short,
MCD US is scrambling to correct its marketing strategy, which we believe will constitute
a return to value in the near-term"
Looks like the analysts want even more "value"!
Business Week REPORTS