January 23, 2015

McDonald's Q4 2014 Earnings Announced

AP - McDonald's earnings fall; changes afoot to woo customers
.

2 comments:

Anonymous said...

“Kitchen sink” crisis management: From ineffective digital strategy to “Experience of the Future,” “Our Food Your Questions,” “Create Your Taste,” and regionalization to streamlining its menu, and its most recent ad campaign, McDonald’s strategy seems unfocused, even schizophrenic at times.

Richard Adams said...

Good start - If one looks at the entire menu including breakfast and all beverages these menu reductions are about 20% of what should be cut.