Will OPNAD put money behind something like that?
Wow! This is what McDonalds has become?. Long time enemies forgiving each other with our food?. No wonder McDonalds are struggling! I'm not Lovin it.
If this is a sample of Wahl's work we are in trouble. Makes me wonder why I'm in Opnad?
I thought I was the only one that thought this was stupid. I have seen it at MLM, ROA and CoOp meetings and it is still not growing on me. Why can't we get a Real Ad Campaign. Heck the Cows and Coke Bears are far better than what we have. This is not going to sell anything. The Next thing they will tell us we need more value, Cut prices.
I am an operator and saw the campaign early, too. At first, I was unimpressed. In fact, the audience I viewed it with didn't even clap or acknowledge it at the end. I will say, though, that I was shocked when watching sports and stepping out of the room that my family, especially kids, had paused the commercial for me. They loved it. We have a lot of problems (including the new grading process), but so far, this campaign is the only positive we have going. Keep on mind how bad our commercials have sucked for years.
This transparency or, our food your questions, campaign might be backfiring. I’ve heard from so many customers and friends who’ve never heard about some of the things the commercials say about our food. And here we are paying to spread the rumors. Seems it could have handled more subtlety.
The Commercial has got to be WORST I have ever seen,it looked like a KIDS COMMERCIAL for ROMPER ROOM !!! It had appeal for the 3 to 4 Years old KIDS !! Any CEO that would approve a TV SPOT like that should be working for KERMIT the FROG,Are you LISTENING Mr.Thompson (McDonald's CEO),Time for you to GO !!!
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