January 26, 2015

Operator Opinions on This Teaser Commercial?

Watch McDonald's Super Bowl Teaser - Advertising Age
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15 comments:

Anonymous said...

Not one product shot!! If you just arrived here from another planet what would you guess McDonalds sells? I don't understand what they are thinking.

Richard Adams said...

Saw a nice QPC spot today. The photography was terrific.

Anonymous said...

Yawn. We are doomed

Anonymous said...

I am guessing by the incredible disbelief by customers in the commercial that it is probably a promotion where we (the Operators) will be giving them a free meal. From free coffee to price pointed products we can't make money on, the next brilliant idea has to be that we "remind customers how good our food is by giving it away." Can't way until McDonald's isn't lovin' Don and team anymore!

Anonymous said...

I like how the Corp just slipped this past the OOs - Marketing Nightmare - somebody wake me up!!!

"Use the Promo key"

Anonymous said...

The facts are out, 14 days of "Lovin" give aways to our customers. In a climate of declining sales and transactions our leadership can only come up with an idea that once again works against our profitability with another failed idea. We will only be "Lovin it" when the board finally does their jobs and makes a change in leadership. Gimmicks don't work, only a plan that reduces the over extended menu offerings and balances profits with what our customers are asking for at the store level not what the leadership would like for our customers to desire.

Anonymous said...

Perhaps McDonalds should tell Operators how great the McD franchise is by giving us FREE rent ?????????????

Anonymous said...

This is ABSURD. FORCED ON US WITHOUT A VOTE,with only 7 days notice !!!
plus a NO dollar amount Free limit and only a $1.50 per order reimbursement !!!

The facts are in. If we can be forced to do this (and we are) McDonalds really is a JOINT EMPLOYER !!!!!

Anonymous said...

Exactly when did we operators give up our right to make marketing decisions???

Opnad is a FARCE. Its operator leadership are all McD PAWNS

Anonymous said...

This is the best that Mcds vaunted "deep bench" could come up with??

Led by

Don "Id NEVER sling burgers" Thompson

Mike "everybody deserves a 2nd chance" Andres

And
Deborah " Ive never sold food but How hard could it be to GIVE IT AWAY?" Wahl.

Anonymous said...

And on my next operator review the FSM will tell me its my fault that my Promo is too high

Anonymous said...

If giving away Food is GOOD, would it not be even better to Pay people to Eat it??


FREEBIES = the last resort of the clueless,desperate Marketer

Anonymous said...

$4.5 million for a 30 second Stupor Bowl spot?? And we launch there?? No wonder we are bleeding to death. Thompson & co need to GO!

Anonymous said...

McDonald’s does not understand social media; if you were going to do something like this you’d pick specific restaurants across the USA and let it go viral, folks will talk about it socially that “I paid with Lovin today” and you would get free media attention and it would grow if perceived well that you could catch some Lovin at McDonald’s. If it works then you build on that; you don’t advertise a national campaign where you cannot ensure it can be executed well in 15,000 McDonald’s. Wow… and these folks make big money I did not even graduate high school and presume to know little about marketing but seems I know more than them. As others have said though I must have missed the vote on this?

Anonymous said...

Giving away food in Australia - Lets increase sales by giving away food….

http://www.lifehacker.com.au/2015/01/dealhacker-buy-a-big-mac-get-free-drink-and-fries/