Coalition of Franchisee Associations

January 19, 2015

McDonald's Turnaround Agenda

A few weeks ago Businessweek published an article pointing out that much of the modern 
rhetoric coming out of the McDonald's executive suites is nearly identical to the plans 
proposed by Jack Greenberg and Mike Roberts in 1997-98.

We linked to the Businessweek article HERE

And then - Pull out a copy of the McDonald's USA 2004 Plan To Win - Some of the headlines

are different but the PTW is strikingly similar to today's "Turnaround Agenda".

The Plan To Win appears to have worked because it was "back to the basics". If the Turnaround Agenda is intended to "reinvent" McDonald's it could possibly do more harm 

than good.

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