Scrap the plan.It is not about the food, it is about the culture of the company. Stop "driving" the business and start earning it!First McDonald's senior management needs to fix the financial and business relationship with the franchisees. Stop assigning blame, shifting costs and picking pockets and start being a partner again. Start listening to everyone with a stake in the business.That is when "alignment" will have any chance to work. Then and only then can they begin to address the problems with their employees, suppliers and their customers.
Scrap the plan.It is not about the food, it is about the culture of the company. Stop "driving" the business and start earning it!First McDonald's senior management needs to fix the financial and business relationship with the franchisees. Stop assigning blame, shifting costs and picking pockets and start being a partner again. Start listening to everyone with a stake in the business.That is when "alignment" will have any chance to work. Then and only then can they begin to address the problems with employees, suppliers and customers.
I agree with the comment.The Farther we get away from Ray & Fred's original plans and thoughts for Operators. The deeper the HOLE becomes. We all have a purpose. However the operators have been short changed at every step lately.Hope The New CEO can be less Political & PC.
Terminations are underway in this region as I write this. Rumor is that several regions will be closed and combined. Less command and control in the region with construction that will report to division. What I know is two business consultants gone, two real estate reps gone. Training manager and training consultant gone. Meeting to last all day. Told severance package is very good. Everyone will be paid through April and for two more weeks for every year of service. Some could be paid through October. Bad decisions create bad situations.
So next month is the "Turnaround Summit" and yesterday was the "Turnover Summit"?
My FOM had 10 consultants. Six were fired
They appear to be doing exactly what Burger King, or the new owners of BK,did to their field staff. Cut it to the bone because those are just burger flippers.
I heard today that Oak Brook is going to have a large number of company cars to sell off. Somebody call Cal Worthington and his dog Spot!
Had Thompson and McDonald’s understood sooner that the optimal McDonald’s menu was smaller and more streamlined rather than eclectic and ungainly, he might have gotten longer than two-and-a-half years to see if his vision for the “experience of the future” really would turn around the brand.“Optimizing the menu” required short-term answers and McDonald’s didn’t have enough of them, in the U.S. at least. There’s irony in the introduction by McDonald’s Canada of a Double Big Mac just as Thompson stepped down. The Double Big Mac is just the sort of unflashy but fun menu item we need: a core product that can make some news and not overly complicate operations. The Thompson years saw problems with chicken wings that were overpriced, elimination of the Angus Third Pounders and the addition of time-consuming Premium Wraps that slowed service times.Read the comments in the press. There is some smart thinking there about the chain’s need to focus on reestablishing consistency and to stop being bullied into continually remaking the menu to please nutritionists’ unreasonable demands.McDonald’s needs to look at how to deliver high-quality food to everyone at its counter or drive-thru. After that it can worry about being digital enough in its communications strategies. If Millennials don’t like McDonald’s food, a cool phone app or the chance to customize a burger on a touch screen won’t change their buying habits.
I love the previous comment. Way to say it. We need to be who we are and that is McDonald's. We provide Comfort Food Fast. I am not ashamed of my 44 yrs of being from Crew to Operator. Oakbrook needs to quit trying to make us into something we are not.
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