Coalition of Franchisee Associations

January 22, 2015

McDonald’s Owners Want to Banish These Menu Items

Time magazine reports on our survey

1 comment:

Anonymous said...

Dear CEO Thompson-
Have you assessed how "Create your Taste" will impact your existing consumer base and expectations? And, given that evidence suggests most people still wouldn’t buy an expensive burger from your restaurants, are you concerned that “Create Your Taste” could backfire?