"But some franchisees worry the strategy isn't sustainable. In a recent anonymous survey conducted by Instinet, many McDonald's franchisees in the U.S. said they fear low-price
items will eat into their profits, especially as commodity prices rise. One franchisee said
the new menu is "good for buying guest counts" but isn't likely to be profitable. Another predicted that the new dollar menu won't last the year."
Value Meals Drive McDonald's Sales