to McOpCo supervisor to field consultant. The consultant level acted as a filter to select those who had the qualifications to work with McDonald's franchisees in future positions.
Not everyone with solid store operations experience has the temperament or persuasive
skills to work with franchisees. A trial run in field service kept the wrong people from moving up the corporate ladder.
Most importantly, the previous system sorted out the worst consultants - the "control freaks". People who thought they could treat McDonald's Operators like McOpCo store managers.
But today, McDonald's is developing a new culture of control freaks. Not only are control freaks preferred, but they are hired off the street and placed in the highest positions in