Reuters notes that Nestle may broaden its plant-based burger partnership with McDonald’s beyond Germany, and is searching for other partners. “McDonald’s is an exciting and big customer, but it is not the only option and we have quite good capacity to cope with a (possible) extension beyond Germany,” Marco Settembri, the Chief Executive of Nestle’s Europe, Middle East and North Africa business said. Nestle introduced its plant-based Incredible Burger in April under the Garden Gourmet brand in numerous European countries. BusinessLIVE writes that the same month McDonald’s started selling its “Big Vegan TS” patties at 1,500 of its restaurants in Germany. Initial findings of the launch in Germany were encouraging, Settembri said, and Nestle and McDonald’s were looking toward next steps. “For both (of us), if we do it, if we go ahead, we want to do it right. We have capacity of course, but we really need to plan it and we need to do it well,” he told a Deutsche Bank conference. Nestle is working with other operators as well to supply products to business customers, but Settembri insisted that the company’s retail channel, a “historical strength”, was very important. The company announced plans as well to introduce a plant-based burger in the U.S. later this year, where it will compete with products from Beyond Meat and Impossible Foods. In an interview with Reuters last week, the heads of Nestle’s Sweet Earth brand, Kelly and Brian Swette, stated their Awesome Burger would be available at retailers and restaurants in the U.S. this September or October. They declined to comment on a potential launch with McDonald’s.
We do not need this CRAP. A fad is not worth chasing.
We've been hearing "Consumer tastes are changing" for thirty years. Anybody remember Mike Roberts, former McDonald's USA president? He left McDonald's and started a chain called "Lyfe Kitchen". I'll look it up but I think they got to 12 units. The chain was sold several times, Roberts has been out for a long time and they are down to one location last I heard.That's the history of every chain that has tried to focus on "healthy"..
That's not to say there aren't some great 1 or 2 location restaurants that serve "healthy", organic, non-GMO, etc food scattered here and there. But, maybe BK will prove us wrong..
It' all about overall value, quality of products in our segment of the restaurant business. I'm not sure if the products has legs long-term but it is a consumer trend right now and you cannot deny that.
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