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July 2, 2019

Speaking of Former USA Presidents and Fake Food

Mike Roberts was President of McDonald's USA until 2006. After resigning he moved 
forward with his theory that Americans were ready for a "healthier" restaurant menu.

LYFE Kitchen was launched with one store in Palo Alto CA growing to 15 locations 

scattered around the country. The chain went through various ownership structures and Roberts was bought out/forced out somewhere along the way. 

Most of the locations have since closed leaving three LYFE Kitchens operating in Chicago.

The owner says they are doing great but who knows?

Proving once again that the market for "healthier" restaurant food is largely a mirage.


Wikipedia on LYFE Kitchen

Under New Ownership, LYFE Kitchen Lives On - QSR magazine
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