I usually ignore articles from the Motley Fool just because I wouldn't use the word "fool"
when naming my company. But, a friend sent this in and it makes some interesting points.
Please note the writer states that Chick-fil-A is the third largest restaurant chain in the U.S.
That's by total sales, not locations.
Every time traffic is soft at McDonald's writers and analysts start pumping out articles asking "What's wrong at McDonald's" or "Who will fix McDonald's?" I would ask, maybe doing AUVs just under $3 million a year is the best a 14,000 restaurant chain can do? What would Chick-fil-A be doing if they had 14,000 stores in the marketplace?
McDonald's Franchisees Want War on Chick-fil-A: They're Wrong -- The Motley Fool