Coalition of Franchisee Associations

July 20, 2019

Are QSR Customers Trading Up?

    Burger chains face a growing affordability problem                              

1 comment:

Anonymous said...

When your prices are more than it should, because traditional profitable items are price locked. You used to make your money off fries and drinks. When you lock the prices of one, the bastardize the ability to UPSELL with BOGO MEDIUM/LARGE offers. Worse giving product under the disguse of a National event, like FREE FRY FRIDAY. It becomes difficult to adopt a realistic pricing strategy.