Yeah. MCD has made a fortune by abusively forcing its Licensees to put billions of dollars into MCD owned real estate , and by drastically cutting services to operators.
"Abusively forcing" is the proper term. It accounts for the new operator organization that is effectively curbing much of the company attitude and methods. One, a single operator does not need to fight them alone. Two, there is a real threat to the company that operators in other countries will follow suit. So, pay your dues and show up in Dallas in October.
using leverage to buyback shares does not seem to be a long term prudent way of doing business.
People will notice the change in your attitude towards them. But wont notice the change in their behavior that made you change.
Post a Comment