October 25, 2018

Burger King Plays Catch-Up

Three years ago McDonald's began copying the path Burger King had already been
on for several years - financial engineering and refranchising.

Since Wall Street believes the McSpin, Burger King is now copying McDonald's
digital strategy - not because it works - because it impresses investors.

"Burger King Of Tomorrow" or BKOT?

Burger King’s owner plays 'catch-up' on technology
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5 comments:

Anonymous said...

Great post.

Richard Adams said...

Can't see the typical BK needing a double drive-thru. I don't go to BK very often but they all seem to have an unused cash window that appears to be a good place to store buns. If they can't justify opening that second window why would they need a double drive-thru with an AUV of less than $1.7 million?

Anonymous said...

AUV for Burger King is 1.36 million. Also, 30% are below one million in AUV.

Richard Adams said...

Yikes! Thanks for that info.

Richard Adams said...

Yup, I looked it up on QSR magazine's 2017 study and they state it as $1,361,000. I was basing my guesstimate on the generic statement I've heard over the years that "McDonald's does $1 million more than the average Burger King or Wendys ($1,454.800)".

It's going to be tough to justify any kind of major reinvestment at those volumes. Of course, those guys don't pay rents like McDonald's Operators.
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