McDonald's USA chief marketing officer addresses Masters of Marketing conference
While McDonald's Operators receive nasty, bullying E-mails negating their American right
to free speech, Deborah Wahl wanders the land openly discussing McDonald's marketing plans.
How does it benefit the McDonald's system when she shares McDonald's plans or corporate philosophies with her advertising industry peers? It doesn't. It's networking for her personal career path.
Hey, it worked for Mary Dillion. She worked at McDonald's for five years, gave a lot of speeches, and left to head up a cellular company. She is now CEO of the very successful Ultra cosmetics.
Disclosing proprietary stuff can be good for one's career - if you're a McDonald's executive.
|Is this all she does?|