A complete fabrication.
I have two millennial children in their mid-20s and over the years they've been my in-house focus group on everything from Happy Meals, McCafe, Angus, etc. In the process they've
eaten many, many Big Macs. During his football years my son ate Big Macs two at a time.
If she could, my daughter would put Big Mac sauce on every sandwich.
When we feed groups of their millennial friends it's either pizza or multiple bags of Big Macs.
I'm sure there are millennial food snobs in New York City or Chicago who have never eaten
a Big Mac but I'd bet the ratio is the reverse. Maybe one in five millennials have never eaten
a Big Mac, but not the majority.
Most of what we hear about marketing to millennials is distorted because - well - it's written
or spoken by millennials.