October 11, 2016

Hard To Sell Premium When You're the Low Cost Provider

McDonald’s needs to sell more burgers - NRN
.

8 comments:

Anonymous said...

Speed is a very important factor and always has been.. MCD has put a lot of time and effort into increasing speed by even one half a second. At the urging of MCD, operators have spent hundred's of thousands of dollars on the drive thru and in the kitchen just to improve "speed of service". Most innovations to do this have not worked out. The double menu boards in the DT have actually slowed down service. We used to do a 100 cars during the lunch hour until we followed MCD recommendations for improving DT service. Since then we have never reached those former speeds. In the kitchen the holding cabinets have not improved speed as we were told they would and they have compromised quality.

Anonymous said...

This is what happens when you lack operations experience in senior management.

Richard Adams said...

It's hard to believe people who've never operated a restaurant could have the answers for the McDonald's system. Delude the analysts and shareholders? Sure. Have any real solutions? Nope.

Anonymous said...

The new USA President, I'm told, said he was sick and tired of hearing that he had no MCD experience. He said, the last three CEO's started in the crew and where did that get them.

Richard Adams said...

Wow, not even in the job yet and he's displaying his lack of knowledge.

There's never been a McDonald's CEO who started as a crew person. The closest person was Jim Skinner but he started as a manager trainee in McOpCo. If he was talking about the former USA Presidents there have been a few like Ed Rensi and Jan Fields who were crew. But, there have been so many people in that job I don't remember the names. The position just isn't that significant.Mike Roberts was never crew, nor was Don Thompson.

But I don't think I've ever heard a McDonald's Operator complain that a McDonald's executive didn't have "crew" experience. I have, many times, heard Operators express a desire that the top decision makers in McDonald's have at least a vague idea of what it's like to run a restaurant or restaurants and have been responsible for QSC and profitability.

Richard Adams said...

I'm sure most Operators share my experience that when you elevate someone to a new level of responsibility and that person spends time complaining about or blaming their predecessor it indicates they are either in over their head or they lack maturity.

Anonymous said...

CEO or US President? Mike Andres started working and training in his mothers/parents restaurants not sure at what level.

Richard Adams said...

Andres' father Whitey retired from the McDonald's air force in 1983 and opened his first store in Mammoth Lakes CA in December of that year. His corporate bio has always said he started in his parents stores but I don't know if he had any real crew experience or if he ever actually ran a restaurant.