From the call transcript:
"Earlier this quarter, I spent some time in Phoenix and Scottsdale in Arizona, and then went
up to Portland in Oregon, and one common success factor in both those regions, both of them are the strongest sales regions we have in the U.S. currently, and what was also particularly successful there was they were complementing local beverage value alongside the McPick 2 platform alongside fundamentals of running better restaurants. So, there are these pockets
of great success that we’re looking to lift and localize and then launch rapidly."