July 25, 2015

Build-A-Burger Rollout Continues

Stakes high in McDonald's latest Kern test market trial - The Bakersfield Californian
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6 comments:

Anonymous said...

How do they find Coops silly enough to spend money on this?

Anonymous said...

Interesting how all the talk is about increasing sales and various programs like this and no one ever mentions "cash flow" or "earnings".

Anonymous said...

The co-ops are not spending money on this except for reallocation of advertising spend. It's paid for by Oak Brook.

Anonymous said...

Just like Oak Brook paid for McCafe.

Anonymous said...

hold on to your hats. The corporate "partnering" contribution for all day breakfast REQUIRES you to participate in "Taste Crafted Bundles" and/or "Build a Burger. ITS RIGGED. Yet its endorsed by the NLC !!!!

Anonymous said...

There are nine stores on it in Tampa.